The point is to build it right the first time. Every one of these is cheap to fix now and expensive to unpick in two years, once customers, money and habits are all sitting on top of it. Most new businesses do not fail because the idea was bad; they fail because the foundation was never built. This check finds the ten structural gaps that end young businesses before they get a chance to grow, chosen from what new owners actually struggle with rather than what is interesting to measure.
🎯
Market Clarity
💰
Pricing Foundation
🏦
Cash Runway
🧾
Money Records
📣
Sales System
🎲
Customer Concentration
🔧
Delivery Capability
📋
Legal Foundation
📓
Written Systems
🤖
AI Integration Health
Takes about 16 minutes. Answer honestly, not aspirationally. The value is in seeing where the gaps actually are, not where you wish they were.
Tell us about your business
This helps us personalize your results.
Please fill in your name, business name, and industry to continue.
You are hereFoundation Checkyour starting point, and whydone
Full Diagnosticthe complete read and the plan to fix it$350
Implementationwe do it together$1,500
Foundation pillars
The order it gets built
Foundations depend on each other, so the order is not a ranking. Each one below says what finished looks like at your stage, and why it sits where it sits.
Build these first
Market Clarity, premium
Build your ideal client avatars
Turn your Market Clarity score into two ideal client profiles you can build marketing around, plus one client type to avoid. A few quick questions, grounded in your diagnostic.
Pricing Foundation, premium
Work out your price floor
Six numbers you already know, and you will see the point below which a job loses money.
AI Integration Health
A note from your advisor
"I built this assessment because I kept watching new business owners make the same structural mistakes at the worst possible time. If you scored below 60 on any pillar, those gaps are not going to fix themselves. Let's get on a call and build a plan before they do."
E
Earvin
Structure & Risk Intelligence Advisor
45 minutes. No pitch. Just clarity.
1
Review your top 3 gaps and what they are costing you right now
2
Build a 30-day priority plan specific to your stage
3
Identify what to fix yourself versus what needs outside help
4
Walk away knowing exactly what to do first and why the order matters
No obligation. No sales pitch. If I can't help you, I'll tell you that too.
Not ready yet?
Send me my results
Enter your email and we will send you a summary of your scores and top priorities.
Market Clarity, premium
Let's find your ideal clients
You don't need this all figured out. Pick what fits best, and add a few words where you can. We draft avatars from your answers and your Foundation Check, then you refine them.
First, who do you sell to?
This shapes everything else. Businesses and consumers buy very differently.
1. Who is your best-fit client, roughly?
The kind you'd want ten more of.
2. When someone becomes your client, what changes most for them?
The transformation. What does winning look like to them?
3. What is their 3 a.m. problem?
The thing that actually keeps them up at night. A few words is plenty. If you are not sure, leave it and we will infer.
4. What specific event makes them start looking?
The trigger. The moment they say "I need to fix this now."
5. What are they secretly afraid of? (optional)
The fear or status threat behind the problem. Optional, but powerful if you know it.
6. What holds them back from buying?
The main hesitation or objection.
7. Which client type drains you the most?
This becomes your "avoid" profile, the one to screen out.
Anything in their own words? (optional)
If you remember how a great client described their problem, drop it here.
This is a creative draft from what you share, not a measurement. You can edit everything after.
Loading your avatars...
Pricing Foundation, premium
What a job has to earn
Six numbers you already know. Nothing here leaves your browser until you ask for the figure.
What you need out of it
Before tax. This is money out of the business to you, not profit after everything.
$
$
Your working week
Your whole year has to be earned inside these hours, so this is the number that decides your rate.
hours
weeks
A typical job
Pick the kind of work you do most. Leave what you charge blank if you would rather just see the floor.
hours
$
$
This is a floor, not a price. Below it a job loses money, which is arithmetic. What you charge above it is your positioning, and that is yours to set.
FramRI