FramRIPRICING & MARGIN HEALTH CHECK
FramRIOne question sits behind everything here: does this business actually make money on what it sells? Most pricing problems aren't really pricing problems, they're design problems. A price gets set once, by feel or by copying a competitor, and the business was never built to notice when it stopped working. This check takes a deeper look at how your pricing was designed, whether it was intentional, whether it still reflects reality, and whether anything is quietly eroding it. Enter one or more of your services or products below to find out. Nothing here is sent anywhere, everything is calculated right in your browser.
This tool checks for the most common signals of margin erosion, but pricing can quietly drift out of alignment with reality in other ways too. A few worth keeping in mind:
All of these share the same pattern: a cost went up, or an effective price went down, and nothing adjusted in response. The real question worth asking regularly is: "If something changed about my costs tomorrow, would I notice, and would I respond?"
This tool gives a structural read on pricing process, not financial or tax advice. "Margin" here means gross margin (price minus direct costs) and doesn't account for taxes, owner draw structure, or full overhead allocation. Use it as a starting point for a conversation, not a final number. Industry benchmark ranges are broad reference points drawn from general industry data, not a substitute for understanding your own specific cost structure.